Concept Alchemist · Geneva

See What
Others Miss.

I'm Amer Khan. I fuse automotive DNA with the art of espresso to create concepts that shouldn't exist — then make them impossible to forget.

Start a Concept → View Work
Concept Alchemy Automotive Espresso × Engineering

Concepts that shouldn't exist. Made impossible to forget.

What I Do

Where automotive DNA meets the art of espresso.

Concept Alchemy

Impossible concepts born from unrelated worlds — automotive design fused with the ritual and craft of specialty espresso.

Art Direction

The car as colour, motion, and emotion. Direction, styling, and the single frame that turns a machine into an icon.

Visual Craft

High-fidelity retouch and finishing that make the impossible look inevitable — every detail engineered to be believed.

14
Years crafting
GVA
Based in Geneva
20+
Concepts realised
1/1
Every piece
Selected Work

Concepts that shouldn't exist.

Brand fusions, editorial covers & campaigns · 2024–2026

Carspresso — when automotive DNA meets espresso culture
Signature
Carspresso Automotive × Espresso
Rolls-Royce Haute Couture — The Power Couple cover
Haute Couture Rolls-Royce
Royal Pop — Swatch × Audemars Piguet collection
Royal Pop Swatch × AP
The Bucket Monument — KFC editorial concept
The Bucket Issue KFC
Ducati Panigale V4S — 1970s archival series
Panigale V4S · '70s Ducati
Merch for Manga & Anime — concept collection
Manga & Anime Merch
Retrofy — retro VHS social series
Retrofy Retro · Social
STO Spectrum — Lamborghini Huracán STO campaign
STO Spectrum Lamborghini

Concept studies — independent creative work, unaffiliated with the brands shown. Names and logos belong to their respective owners. Not for sale.

Amer Khan, founder of UNSEEN
Amer Khan
Concept Alchemist · UNSEEN, Geneva
The Studio

I chase the concept everyone else walks past.

UNSEEN is my studio in Geneva. For fourteen years I've fused worlds that aren't supposed to meet — the engineering of a supercar and the ritual of specialty espresso — into images that look impossible until they're real.

Monochrome restraint, one decisive signal. I find the blind spot, then make it the whole point.

Concept Direction Retouch Editorial
How It Works

From blank frame to impossible concept, in four moves.

01

Look

A perception pass on the subject and the brief. What does everyone else see — and what are they missing?

02

Fuse

Two unrelated worlds collide. The concept that shouldn't work — but does.

03

Craft

Direction, grade, and retouch. Restraint everywhere except the one place it counts.

04

Reveal

Covers, key art, and a full system — print-ready and built to be remembered.

Trusted By
Lamborghini Pirelli Road & Track Hagerty Petrolicious

"Amer doesn't design a car — he gives it a point of view. The concept sold out the issue in nine days."

— Editor-in-Chief, UNSEEN Magazine
Start a Project

Let's make something that
shouldn't exist.

Tell me about the concept and the deadline. First sketch back within two days.

Send the brief →
or email studio@unseenary.com · Geneva

Brief received.

I'll be in touch within two days. — Amer

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